The most successful media sales businesses skillfully utilize research to create strong marketing and promotions that drive sales. A well-informed marketing department drafts their plans and creative concepts off of the insights that research provides, creating powerful, effective messages and market positioning.

The value and high ROI of research and marketing depend on context, relevance, and understanding, all developed in the hands of experienced media experts.  The experts at McLaughlin Mercer have years of experience, delivering support services to businesses in the media industry.  Our ad sales experts have worked at all levels and many types of media organizations. We are able to partner with sales management and provide detailed strategy analysis, research, marketing, training and resource development services.  

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This is a post buy analysis of the impact an on-air sponsorship of the World Cup on Spanish-language TV had on the consumption rates of the product by viewers.