Just like any other business or product, media talent must have a brand-a RELATABLE brand. Presenting your brand is more than just presenting your resume. A dynamic press kit and talent website can tell your story as a media professional. Stage and showcase your media brand through all of your accomplishments, images, sounds, awards, airchecks, video reels, etc. in a way that gets you noticed. Program directors, news directors, general managers and headhunters must be able to review, connect with and recognize you as a complete package, all based on your body of work.
McLaughlin Mercer's media consultants are experts at creating highly-marketable brands for professionals in the media industry. Using our custom designed press kits and websites, clients have successfully marketed themselves into major market contracts.