MEDIA | RESEARCH | CONSULTING LLC
TALENT MARKETING
Just like any other business or product, media talent must have a brand-a RELATABLE brand. Presenting your brand is more than just presenting your resume. A dynamic press kit and talent website can tell your story as a media professional. Stage and showcase your media brand through all of your accomplishments, images, sounds, awards, airchecks, video reels, etc. in a way that gets you noticed. Program directors, news directors, general managers and headhunters must be able to review, connect with and recognize you as a complete package, all based on your body of work.
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McLaughlin Mercer's media consultants are experts at creating highly-marketable brands for professionals in the media industry. Using our custom designed press kits and websites, clients have successfully marketed themselves into major market contracts.
Your press kit or website is your calling card. A dynamic cover page establishes your brand.
Each page in your press kit builds your brand by showing different parts of your personality.
The back cover of your press kit is your call to action. It lists all of your contact information, and links to your complete online presence.
Your press kit or website is your calling card. A dynamic cover page establishes your brand.